External: How the world consumer class will grow from 4 billion to 5 billion people by 2031
The continuous growth of the global consumer class is the biggest news that no one is talking about. Surprisingly, neither the global financial crisis...
The World of Tomorrow in Data
How long will you live, how much money will we earn, and is it possible to prosper and manage climate change?...
China vs. India — Where is the momentum in consumer spending?
Did you know that China and India are the only countries in the world that are home to over 1 billion people, respectively? According to World Data L...
How the Biggest Fashion Brands are Undervaluing Emerging Markets
Since COVID-19 struck, the clothing industry has seen a considerable decrease in demand. The top four brands (Nike, Adidas, H&M, and Zara) have se...
The world is not only getting richer but also much older
The world is not only getting richer but also much older. The power of the “silver economy” is now also affecting emerging markets, including...
Silver Economy Spending Power Trends in Asia
Europe is not the only part of the world affected by demographic change–Asia is also aging. We estimate that Asia’s 60+ cohort is current...
Silver Economy Spending Power Trends in Europe
The global average life expectancy for a child born today is 77.5 years for a boy and 81 years for a girl. According to the World Health Organizati...
The Annual Spending Power Gender Gap: Europe
As we cross the Atlantic, the spending power gender gap narrative remains the same in Europe as in our previous reports on North America and...
The Annual Spending Power Gender Gap: South America
In our previous post analyzing the spending power gender gap, we explored North and Central America which includes the Carribbean Island Nat...