1 billion people will join the global consumer class over the next 7 years. Our global data models provide detailed analysis by age, location, and spending power. It is accessible through MarketPro, API, or raw data for ultimate flexibility so that it can be seamlessly adapted to your organization's workflow.
Even though the number of affluent Americans has shrunk by more than 12 percent since the coronavirus outbreak, there are still more than 100 million Americans who spend at least $110 a day. The United States is special as it has a disproportionate share of people who spend above this threshold (in 2011 PPP).
Dr. Homi Kharas, Co-Founder and Senior Economic Advisor of World Data Lab, is featured in The New York Times article "Coronavirus is Battering Africa's Growing Middle Class". According to our latest estimates, the African middle class may drop by around 8 million due to the coronavirus.
The most granular spending power and demographic forecasts of the United States available to date. See how the country will change over the next decade.
The World Poverty Clock provides country-level poverty estimates and projections. Headline numbers on extreme poverty are not enough to support action. To provide organizations with the data necessary to design development policies and projects, it also offers subnational poverty forecasts for select countries.