World Data lab

We Quantify the Future

World Data Lab offers forward-looking insights and forecasts on consumer trends, category spending, demographic shifts, cities, and progress towards the SDGs, up to 2034.

Webinar - 6000 Cities

Discover more about the insights presented in our webinar event, “The Future of 6000 Cities: Decoding Future Urban Population and Spending through 2040,”


Future Consumers

Like the IMF’s World Economic Outlook for GDP – the World Consumer Outlook forecasts consumers and consumer spending in order to help decision makers budget and strategize.

Africa Jobs Clock Launch

The World Data Lab, in partnership with the Mastercard Foundation, have developed the African Youth Employment Clock

Our Core Approach

We leverage advanced data science methodologies to model and forecast global trends, from the macro to the granular. Our approach, which has been peer-reviewed and published in Nature, emphasises a data-driven approach for accuracy and consistency in predictions across different demographics and regions.


Tracking SDGs in Real Time

We develop datasets and tools that track SDGs in real-time, including emissions, jobs, poverty, hunger, water scarcity, and health. These tools are developed as part of our mission to democratise data and make it accessible and actionable for everyone.

Explore Our Resources

Explore our library of webinars, articles, blogs, e-books, videos, and more.
Blogs & Articles
Press Releases

World Data Pro

World Data Pro is our platform to access data on the future state of the population, spending power, and consumer choices.