World Data lab

We are on a mission to make everyone count

World Data Lab creates actionable, forward-looking data on consumer class and SDGs to promote a sustainable, inclusive and growing world.
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Join Our Webinar

World Data Lab invites you to our webinar for the first World Consumer Outlook, where you’ll discover the latest consumer spending projections for 2023 through 2030. 

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Read our newest Blog

The world of tomorrow in data: how long will we live, how much money will we earn, and can we still prosper and manage climate change? 

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Join the team

At World Data Lab, we believe in creating an environment that nurtures creativity, fosters collaboration, and encourages personal growth.

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About Us

Our Philosophy

We use state-of-the-art data science methodologies to model and forecast the global consumer class at a granular level. Whether segmenting the data into consumer categories or to aligning it to the sustainable development goals, we distill complex data into meaningful insights, empowering decision makers to confidently shape their strategies.
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OUR PUBLIC TOOLS

Tracking SDGs in Real Time

We develop datasets and tools that track SDGs in real-time: poverty, hunger, water scarcity, gender, and health. By combining new data sources with groundbreaking modeling methods, we help people and organizations make data-driven decisions to solve the world’s biggest challenges. These tools are developed as part of our mission to democratize data and make it accessible and actionable for everyone.
Measuring

We collect and analyze data from consumer demographics and spending to progress towards the sustainable development goals.

Projecting

Our projections provide a glimpse of what the future could look like, allowing stakeholders to maximize their impact.

Bertelsmann
WU
Vodafone
United Nations Economic Commission for Africa
Unilever
Unicef
Singularity
Paris 21
OIF
OECD
NOMIS
Merck
McKinsey & Company
LVMH
LOréal
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Explore Our Resources

Explore our library of webinars, articles, blogs, e-books, videos, and more.
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Our Impact

World Data Pro is Your One-Stop-Shop

World Data Pro provides the most consistent intelligence on the future state of the population, spending power, and consumer choices
Peer-reviewed

All of our data is exclusively based on top accredited sources, and steered by global thought leaders.

Globally Harmonized

We cover 99.5% of the world's population in 184 countries. Our data is updated 4 times per year and remains consistent across space and time.

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Why join WDL?

Join our Team

We are passionate about creating data and insights that can change the world. Do you think your talent fits World Data Lab? Get in touch!
A truly Global Team
We value diversity, creativity, and collaboration
Growth opportunities for our employees, empowering them to reach their professional goals
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