We Quantify the Future

World Data Lab offers forward-looking insights and forecasts on consumer trends, category spending, demographic shifts, cities, and progress towards the SDGs, up to 2034.

We Quantify the Future

World Data Lab offers forward-looking insights and forecast on consumer trends, category spending, demographic shifts, cities, and progress towards the SDGs, up to 2034.

Spotlight

Our core offerings, latest projects, and thought leadership.

Generations

Cities

Planning at the city level.

Webinars

Impact Projects

World Emissions Clock

Africa Youth Employment Clock

Spotlight

Our core offerings, latest projects, and thought leadership.

Generations

Cities

Data-driven approach in forecasts across demographics and regions

Webinars

Impact Projects

World Emission Clock

Data-driven approach in forecasts across demographics and regions

Africa Jobs Clock

We Are On A Mission To Make Everyone Count

World Data Lab creates forward looking proprietary data to quantify and forecast consumer trends, consumer spending, demographic shifts and progress towards the SDGs up to 2034. Our advanced data science approach, which has been peer-reviewed and published in Nature, delivers unrivalled accuracy, freshness and consistency across all demographic groups in 180 countries and more than 6000 cities.

World Data Pro

World Data Pro is our platform to access data on the future state of the population, spending power, and consumer choices.

Total spending and category specific data.
Over 10,000 cities.
All age groups
All spending groups
Through to 2034

World Data Pro

World Data Pro provides the most credible / accurate data on the future state of population, consumers, spending and category demand.

Total spending and category specific data.

Over 10,000 cities.

All age groups

All spending groups

Through to 2034

Tracking SDGs in Real Time

We measure SDGs in real-time: poverty, hunger, water scarcity, gender, and health. By combining new data sources with our modeling methods, we help organizations make data-driven decisions to solve the world’s biggest challenges

Explore Our Resources

Explore our library of webinars, articles, blogs, e-books, videos, and more.
Resources
Blogs & Articles
Resources
Webinars
Resources
Press Releases

Talk To Our Team

Request a demo of World Data Pro
Discuss API access or custom work
Access the data you need to quantify your addressable market and shape your growth strategy

Talk To Our Team

Request a demo of World Data Pro

Discuss API access or custom work

Access the data you need to quantify your addressable market and shape your growth strategy