World Data Lab (WDL) is a data enterprise which produces the most consistent and credible estimates for spending and demography. Our data models are global, granular, and forward looking and track the Sustainable Development Goals in real time, helping provide unique insights for businesses. Our research has appeared on CNN, in the Economist, and the Financial Times. Our clients include HSBC, L'Oreal, and Citibank. Our advisory board includes leading representatives of the World Bank, Brookings Institution, and academia.