About Us

Passionate about data

Who is World Data Lab?

World Data Lab (WDL) is a data enterprise that produces the most consistent and credible estimates for spending and demography. Our data models are global, granular, and forward-looking and track the Sustainable Development Goals in real-time, helping provide unique insights for businesses. Our research has appeared on CNN, the Economist, and the Financial Times. Our advisory board includes leading representatives of the World Bank, Brookings Institution, and academia. 

Market Research

World Data Lab uses state-of-the-art data science methodologies to model and forecast spending power and demographic dynamics at a granular level, worldwide.


World Data Lab has a mission to create public goods that bring clarity to - and heighten the visibility of - some of the most complex challenges of our time, including the development of datasets and tools that track United Nations SDGs in real-time.

Why Choose Us

How World Data Lab Can Help You

World Data Pro provides the most accurate and consistent intelligence on the future state of the population, spending power, and consumer choices.


We cover 99.5% of the world’s population, in 184 countries and counting.


Our data is updated multiple times per year and remains consistent across space and time

We can filter for exact geography gender, age, and spending group.


Our key subnational data models, and customizations are available on demand. And everything is enhanced by AI.

We forecast 12 years into the future, through 2034. We can provide additional future and historical data on demand.


All of our data is exclusively based on top accredited sources.

Join World Data Lab​

At World Data Lab, we believe in creating an environment that nurtures creativity, fosters collaboration, and encourages personal growth. We value diversity and strive to build a team that represents a wide range of perspectives, skills, and backgrounds.
Speak to our team

We are happy to answer questions, get you acquainted with World Data Pro, and explore use-cases for your team.

World Data Pro and Sustainability

World Data Pro promotes social and environmental sustainability through the power of data. Here’s how:

1. Promoting Social Equity: We believe everyone, irrespective of their socio-economic status, deserves access to quality products. When international brands can confidently enter developing regions due to our insightful data, it not only elevates the quality of life in those areas by providing them with high-quality goods but also generates sustainable employment opportunities.


2. Boosting Efficiency: Our data allows companies to optimize their targeting, ensuring that their products reach the right consumers efficiently. As a result, production processes align more closely with actual demand, leading to less waste, both in terms of unsold products and environmental resources.


As we continually engage with our partners, we encourage them to share their success stories, helping us better understand and measure the long-term impacts of these sustainability efforts.

What We DO

Explore our Resources

Explore our library of webinars, articles, blogs, e-books, videos, and more.

Blogs and articles
Press Releases