GenX Factor! Unlocking the global beauty market’s best kept secret

Thursday 14th November, 2pm GMT

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Consumers over 45 will generate almost half of beauty value growth in the next 10 years!

With Gen X at the heart of this boom, now is the time for manufacturers and retailers to unlock their full potential in the global beauty market.

Join NielsenIQ as we partner with SPATE and World Data Lab, combining cutting-edge insights and global beauty market data expertise to help you harness the untapped potential of Gen X consumers. In this exclusive webinar, we’ll dive deep into:

Gen X’s purchasing drivers: What motivates them, and how can brands position their products to resonate with this key demographic?

Beauty interaction: Explore how Gen X consumers engage with the beauty industry, from product categories to marketing channels, and how their behaviors differ from younger generations.

Unmet needs and emerging trends: Discover the gaps in the market and what Gen X consumers are truly looking for but struggling to find. This is your chance to identify those white-space opportunities.

You’ll hear from leading experts in global beauty market trends and data analytics who will share invaluable insights that will help you strategically position your brand to win with Gen X. Whether you’re in product development, marketing, or retail strategy, you’ll leave the session with actionable intelligence to grow your business in this rapidly evolving category.

If you’re serious about future-proofing your beauty strategy and capitalizing on the explosive growth potential that Gen X offers, this is the must-attend webinar for you.

Phone Number

+43 676 619 4432

Email Address

Meet your industry expert speakers

Claire Marty

Global beauty Vice President @ NIQ

Dr. Wolfgang Fengler

CEO @ World Data lab

Yarden Horwitz

Co-Founder @ SPATE

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