We are on a mission to make everyone count
World Data Lab creates actionable, forward-looking data on consumer class and SDGs to promote a sustainable, inclusive and growing world.
Our Philosophy
We use state-of-the-art data science methodologies to model and forecast the global consumer class at a granular level. Whether segmenting the data into consumer categories or to aligning it to the sustainable development goals, we distill complex data into meaningful insights, empowering decision makers to confidently shape their strategies.
Our Public Tools
Tracking SDGs in Real Time
Measuring
We collect and analyze data from consumer demographics and spending to progress towards the sustainable development goals.
Projecting
Our projections provide a glimpse of what the future could look like, allowing stakeholders to maximize their impact.
World Data Pro is Your One-Stop-Shop
World Data Pro provides the most consistent intelligence on the future state of the population, spending power, and consumer choices
Peer-reviewed
All of our data is exclusively based on top accredited sources, and steered by global thought leaders.
Globally Harmonized
We cover 99.5% of the world's population in 184 countries. Our data is updated 4 times per year and remains consistent across space and time.
Forward Looking
We forecast 12 years into the future, through 2034.
Granular Demographics
The data can be sliced by age, region or category - enhanced by AI.
Explore Our Resources
See how World Data Lab can help
Contact us to arrange a FREE demo of our products
Be a Part of Our Team
Working with us means being part of a global team that values diversity, creativity, and collaboration. We are dedicated to fostering growth opportunities for our employees, empowering them reach their professional goals while making a difference in the world.
We have offices in Vienna and Nairobi, and are open to remote and flexible work.
Stories to Inspire
See what our valued clients have to say about World Data Lab.