Today, more than half of Earth's population is either middle class or rich. By 2022, one billion more people will enter the middle class. Market Pro helps businesses, analysts, and others identify and target their future customers in order to build business strategies and products for the 21st century.
GLOBAL MIDDLE CLASS
Market Pro provides global middle class purchasing power data for every country. The definition of "middle class" varies from country to country. Market Pro presents a unified, standard global data set definition drawing upon the seminal work of Dr. Homi Kharas.
Market Pro provides subnational estimates and forecasts. Business and product strategies require data that goes beyond headline numbers. Market Pro offers regional and city-level consumer spending estimates and projections for select countries worldwide.
Market Pro provides disaggregated spending data by demographic characteristics. Customer preferences are not only determined by spending power. Market Pro offers consumer spending data organized by age, gender, and generational cohort in order to help businesses and researchers pinpoint market opportunities.
Your Next Market
Market Pro data informs analysis and decision-making at McKinsey, L'Oréal, HSBC, Louis Vuitton, and other organizations. Reach out to learn how Market Pro data is unique and can be integrated effortlessly into your organization's research, marketing, and planning activities.