Products | World Data Lab

Our products

Spending &
Demographic Data

We use state-of-the-art data science methodologies to model and forecast spending power and demographic dynamics at a granular level, worldwide. Our data is relied upon by leading international businesses and organizations for data-driven decision making and can be accessed in various formats.

Use Case: Retail Consumer Goods

Identify Key Target Groups

With WDL’s granular spending forecasts, L’Oréal was able to discover a significant increase in the Indian Lower Middle Class ($11-50/day). Based on this, L’Oréal defined this group as a key target group, identifying their “core consumer” base in this market.

Use Case: Finance

Optimize Investment Portfolios

Citibank used our dataset as the foundation for their “Forward-looking Spending Trends” report on Experiential Commerce. In-depth and detailed insights were extracted about advanced and emerging economies spending trends by generational cohorts and age brackets for another paper entitled “Women as an Asset Class.”

Use Case: Healthcare

Healthcare Awareness Campaigns

Merck used our granular life expectancy forecasts to create an interactive widget on their website to encourage diabetes testing for visitors. Users were able to compare their life expectancies with and without diabetes as part of a health awareness outreach program, increasing requests for diabetes testing via Merck.

Almost half the world is middle class

MarketPro

See exactly where the future of the global middle class will be. Our global subnational model gives leading businesses granular market information segmented by age, gender, and geography. Half of Earth's population is either middle class or rich. By 2022, another billion people will enter the middle class. MarketPro helps businesses identify and target their future customers for 21st century products and strategies.

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Global Middle Class

MarketPro provides global middle class purchasing power data for every country in the world using a unified and standardized global data set.

Subnational Forecasts

MarketPro provides regional and city-level consumer spending estimates and projections for select countries worldwide.

Find your next market

MarketPro informs analysis and decision-making at L'Oréal, HSBC, Louis Vuitton, and other organizations. Reach out to learn how Market Pro can be integrated into your organization's research, marketing, and strategy.

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Age, Gender, and Millennial Data

MarketPro provides disaggregated spending data by demographic characteristics. Consumer spending data is organized by age, gender, and generational cohort in order to help businesses and researchers pinpoint market opportunities.

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