China is the largest middle class* market globally with over 900 million people today and reaching around 1.2 billion people with a growth rate of 5.9% until 2030.
However, India’s middle class is the most dynamic market with the most significant momentum, with a growth rate of 8.5% until 2030. There is substantial momentum, with almost 400 million people in the Indian middle class reaching over 800 million people until 2030.
*middle class: People spending between $11 and $110 per day in 2011 PPP.
Use MarketPro to identify top market opportunities and transform your business with the power of data. MarketPro provides insights into the trends in demographics and spending for 30 emerging market countries (and counting). With granular age group and spending brackets, you can identify the Total Addressable Market (TAM) for your product and strategically seek out new target groups.
Our clients have used our tool to better understand their market as well as explore new country-specific markets. They have also used MarketPro insights to change their market strategy such as changing the packaging size of products for specific countries.
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