China is the largest middle class* market in the world with almost 900 million people today and reaching over a billion people with a growth rate of 3,5% per year until 2030.
However, India’s middle class is the most dynamic market with the greatest momentum with a growth rate of 10% per year. There is a great momentum with 380 million people in the Indian middle class and reaching over one billion people until 2030.
*middle class: People spending between 11 and 110 dollars per day in 2011 ppp.
Use MarketPro to identify top market opportunities and transform your business with the power of data. MarketPro provides insights into the trends in demographics and spending for 30 emerging market countries (and counting). With granular age group and spending brackets, you can identify the Total Addressable Market (TAM) for your product and strategically seek out new target groups.
Our clients have used our tool to better understand their market as well as explore new country-specific markets. They have also used MarketPro insights to change their market strategy such as changing the packaging size of products for specific countries.
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